Photography by T.C. Worley
Retouching by Dave Rosenfeld
Coolibar Sun Protective Clothing
As a graphic designer at Coolibar, I have the privilege of working on projects that combine visual design as well as purpose. The company mission is, "To keep the world safe from sun damage." This commitment to a greater cause is what ultimately drives the brand and creative work. Our team strives to produce high-quality projects that demonstrate the technical elegance of our products while celebrating our core mission and brand values.
The work in this gallery highlights some of my favorite projects during my time at Coolibar. As part of our in-house creative team, we've created a variety of materials that celebrate living a sun safe life.
Digital Marketing
Email Layouts
Sale Graphics & Promotions
Amazon Storefront Redesign
Over the summer of 2022, I worked with our Amazon channel lead to design a more interactive and exciting Storefront for Coolibar. The shopping experience was greatly improved thanks to updated navigation, page organization and product blocks featuring top-selling items. Eight weeks following the redesign, traffic on our storefront had increased by over 50%.
Print Collateral
CBO Portrait for Summer 2021 Catalog
Medical Professional Brochure
SCF Journal Ad & Promotional Coupons
This is Brave
Annual campaign for Melanoma Awareness during the month of May.
Proceeds from t-shirt sales are donated to the Melanoma Research Foundation.
Look & Feel Exploration
“1 in 5 Americans will develop skin cancer before age 70.”
2022 T-Shirt Design
2022 Web Campaign